This past week, my classmates and I had the chance to go to
the PRSSA national conference in Atlanta. Throughout our trip we made an effort
to network with professionals, attend informational seminars, and experience
the sites and culture Atlanta had to offer. Two of my favorite sessions I got
to sit in on were the Coca Cola Experience, and Carnival Cruise, Responding To
A Crisis.
During the Coca Cola session we got the chance to hear from
Scott Williamson. Scott is the head of communications for Coca Cola; he offered
much insight in the industry. He also took a selfie with everyone in the room
with his selfie stick. The Carnival Cruise session was lead by two of Carnivals
PR specialist. They told us what it was like developing a campaign to help
restore their image, and how that campaign turned into the top Silver Anvil. I
took away a lot of great advice, and even got to ask a question regarding the
crisis.
I am very thankful for having the chance to go on this trip.
I ate way more than I should have, and spent way too much money, but that is
ok. You only get a chance like this every so often, so why not live a little. I
am happy I got to experience a PRSSA national conference before graduating.
PRSSA is such a great organization, and I am very fortunate to be a member.
Next year the conference is in Indianapolis, and I am sure it will not
disappoint.
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