David Scott discussed the idea of social media being blocked at
work and IBM Social Computing Guidelines. Often company executives are the
gatekeepers for the company social media. The reasoning for this is solely
based on wanting their employees to be as productive as possible.
The IBM Guidelines are a standard set of guidelines. These
guidelines are put in place by the companies administrators. Most companies or
institutions have a standard set of IBM guidelines, which employees, consumers,
students, and any other users must abide by. I have been exposed to this in my
academic and work atmosphere. I see pros and cons to having this in place. One
of the more beneficial elements is that content is controlled, and you minimize
the risk of negative content. The con to this is the company media relations
team may not be able to respond to any potential questions, comments, or
concerns in a timely fashion.
As social media continues to grow I see nothing but potential.
Companies are able to connect with consumers in real time. PR departments are
able to use the company media platforms as tools to measure the success of campaigns
vie analytics, and comments.
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